On the 2nd of October 2, 2024, the training course “SMM and SEO – media manager” for military personnel of the for military personnel of the State Security Administration of Ukraine was completed at the Ukrainian Institute for Advanced Training of Television, Radio Broadcasting and Press Workers..
Course teachers:
Denys Zamrii, head of the department of modern information technologies and media literacy in the field of mass media at the Ukrainian Institute for Advanced Training of Television, Radio Broadcasting and Press Workers.
Pavlo Kavetskyi is a teacher of the highest category of the department of modern information technologies and media literacy in the field of mass media of the Ukrainian Institute for Advanced Training of Television, Radio Broadcasting and Press Workers.
During the course, students mastered the following topics:
- The general concept of social networks, understanding the principle of operation and the need for use – from personal branding to general communications
- Facebook: what form of work to choose, how to build communication, how to work with metrics, how to package a post, Facebook trends
- YouTube: how to package videos, how to work with metrics, YouTube trends
- Instagram, Telegram, supportive communications, trends of each of these social networks
- How to close all social networks into a single cross-posting system
- Structure of representation on the Internet and SEO-promotion of the Internet publication.
At the end of the course, students received state certificates.
We wish you good luck!