On February 27, 2024, the training course “SMM and SEO – media manager” for employees of the Department of Communication of the Ministry of Internal Affairs of Ukraine was completed at the UTRPI.
Curator of the course:
Denys Zamriy is the head of the department of modern information technologies and media literacy in the field of mass media at the UTROI.
Course teachers:
Pavlo Kavetskyi is a senior lecturer at the department of modern information technologies and media literacy in the field of mass media at the UTRPI, an experienced network marketer.
Mykola Mozhenko is a certified trainer of Apple, Adobe and Blackmagic Design companies in video editing and color correction programs Final Cut Pro 7, Final Cut Pro X, Premiere Pro and DaVinci Resolve, a teacher at the UTRPI.
The following topics were mastered within the course:
– the general concept of social networks, understanding the principle of operation and the need for use – from personal brand to general communications;
– Facebook: what form of work to choose; how to build communication; how to work with metrics; how to pack a post; Facebook trends;
– artificial intelligence for working with texts; overview of the main services – Rytr, Google Bard, Microsoft Bing, Claude, Chat GPT; how to make texts and fact-check using generative artificial intelligence;
– YouTube: how to package videos; how to work with metrics; YouTube trends;
– artificial intelligence for working with videos and images; overview of the main services – Midjourne, Leonardo AI, Pika Labs, HeyGen. Video editing on a mobile phone;
– Instagram, Telegram; supportive communications; trends of each of these social networks;
– basics of SEO optimization of texts;
– structure of Internet representation, organic promotion of Internet mass media;
– basic functions and editing in Adobe Photoshop;
– use of artificial intelligence AI in the Adobe Photoshop program; using Adobe Firefly and Adobe Express programs.
The course participants successfully passed the test and received state certificates.
We wish you success!