On January 9, 2024, the training course “SMM and SEO – media manager” began at the Ukrainian Institute for Advanced Training of Television, Radio Broadcasting and Press Workers.
Course participants are employees of the Department of Communication of the Ministry of Internal Affairs of Ukraine.
Acting director of the institute, Doctor of Pedagogical Sciences of Ukraine, Glib Golovchenko, noted the importance of electronic mass media and social networks in modern life. “The ability to use this toolkit correctly and professionally gives great advantages. This especially applies to employees who constantly use the possibilities of electronic media to solve professional tasks. We are sure that this course will help the trainees in their future work,” said Glib Golovchenko.
The curator of the course is Denys Zamriy, the head of the department of modern information technologies and media literacy in the field of mass media at the UTRPI.
The curriculum of the course includes sections:
– the general concept of social networks, understanding the principle of operation and the need for use – from personal brand to general communications;
– Facebook: what form of work to choose; how to build communication; how to work with metrics; how to pack a post; Facebook trends;
– artificial intelligence for working with texts; overview of the main services – Rytr, Google Bard, Microsoft Bing, Claude, Chat GPT; how to make texts and fact-check using generative artificial intelligence;
– YouTube: how to package videos; how to work with metrics; YouTube trends;
– artificial intelligence for working with videos and images; overview of the main services – Midjourne, Leonardo AI, Pika Labs, HeyGen; video editing on a mobile phone;
– Instagram, Telegram; supportive communications; trends of each of these social networks;
– basics of SEO optimization of texts;
– structure of the Internet representative office, organic promotion of the Internet mass media;
– acquaintance with the interface of the Adobe Photoshop program; main tools of the program; graphic file formats; basics of photo retouching;
– work with selected areas of the image; tools for selection of objects; concepts of Layers and working with them;
– color correction and enhancement of photos; application of video filters; working with RAW files; use of masks and channels;
– work with text; creation of vector images; creation of compositions;
– use of artificial intelligence AI in the Adobe Photoshop program; use of Adobe Firefly and Adobe Express programs; export the finished file and post the image on social networks.
After graduation, students will receive state certificates.