MEDIA INDEPENDENCE: HOW TO ACHIEVE SUSTAINABILITY AND INFLUENCE. POLISH EXPERIENCE



The educational visit of Ukrainian media experts to Warsaw has ended. The main topic of discussion is the issue of media independence and their influence on the development of democracy.

In the final event, organized in the Polsat TV office, the participants summed up what they heard and saw during the implementation of the multi-day training program.

“Summary and recommendations. Where to start, next steps” – this was the topic addressed by the Acting Director of the the Ukrainian Institute for Advanced Training of Television, Radio Broadcasting and Press Workerse, Honored Journalist of Ukraine, Secretary of National Union of Journalists of Ukraine, Doctor of Pedagogical Sciences Glib Golovchenko, who heads the Ukrainian delegation. He noted the list of problems faced by the Ukrainian media in the course of reform and which intensified against the background of Russia’s military aggression against Ukraine.

Yaroslav Wlodarchyk, a representative of the Press Club Polska, told about the current recommendations for protecting the information space from propaganda attacks.

During the final training, the current topic “European and Atlantic perspectives of Ukraine” was discussed. Pawel Koval, Member of the European Parliament, Konrad Szymanski, Deputy Director of the Polish Economic Institute, former member of the Government for European Union Affairs (2019-2022), made reports.

Relations between politicians and mass media – such a discussion, which is always relevant for independent media, concluded the educational training of a group of Ukrainian opinion leaders. Arleta Zalevska, TVN’s leading journalist, and Jacek Vasilewski, a media expert from the University of Warsaw, took part in the discussion.

In general, the program of the study visit contained a number of interesting topics, in particular, how the Polish mass media showed reforms and changes in the years of transformation after 1989, what is the role of the media in the electoral process, how media education of youth and adults became the foundation for building an informed civil society resistant to disinformation . It was also about the experience of mass media in Europe and the USA, as well as the press agencies of Central and Eastern European countries. Special attention was paid to the protection of media from disinformation, their role in the fight against corruption and restoration of the state.

 

 

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